3 Ways to Decide Whether a Lower Introductory Price Will Equal More Sales?

A very common marketing tactic is to charge an introductory price to new customers in order to attract them. Before using that approach, ask 3 questions. Read more »

How to Identify a Bad Sales Lead

To maximize sales, teams should only call on prospects with a high likelihood of buying. Here's how to identify a bad sales lead before it wastes your time. Read more »

What is Return on Kindness and Why is it Important to Your Small Business?

What is return on kindness (ROK)? It's an important new metric by which to measure your small business. Why is it important and how do you measure it? Read more »

6 Important Contract Terms that Should Raise a Red Flag

Before you sign any business contract, make sure to note any of these important contract terms so you can go through them with a fine-toothed comb. Read more »
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