With the tenth season of Indian Premier League (IPL) cricket to start on April 5, Sony Pictures Networks India, the broadcaster of the event, has said that it has got the highest number of sponsors this year and it would expect around 15-20 per cent growth in terms of revenue from the event compared to last year.Prasana Krishnan, EVP and Business Head, Sports Cluster, Sony Pictures Networks India (SPN), said, “IPL has been consistently a growing opportunity. This year it is going to be a 15-20 per cent growth over last year in terms of revenue.”It has so far got 14 sponsors for the season and the main sponsors are Amazon, Vodafone and Vivo. The company has priced the standard definition fees of IPL at around Rs 6 lakh per 10 seconds and High Definition at around Rs 2 lakh for 10 seconds. The slots has been completely sold out for this season. In an game, typically including the strategic break, the broadcaster gets around 2,500 seconds for advertisements and it can go up to 2,600 …
