Subscription boxes have exploded in popularity in recent years. According to data compiled by Statista, there are more than 2,000 subscription boxes already available. And subscriber lists have grown by more than a thousand percent in the last few years.
There are plenty of different ways entrepreneurs can get into this business. You could source the actual products yourself or rely on another company to package products in a subscription box format. There are even services like Subscription boxes that offer services specifically for those looking to offer their own subscription boxes.
Subscription Box Ideas
So if you’re looking for a new venture or a new way to add some extra income to your ecommerce business, subscription boxes could be something to consider. Here are 50 subscription box ideas to think about
Clothing
Apparel is one of the most popular categories for online shoppers, with revenues projected at $69.82 billion for this year, according to Statista. So you can make use of that popularity with a subscription box model aimed at a specific type of customer.
Jewelry
Jewelry can also be a great product to build a subscription box around, especially because it’s small and easy to ship.
Handbags
You could also choose to go the handbag route and share one great bag monthly or quarterly to fashionable customers.
Shoes
Shoes can be a little trickier. But you can still build a subscription around shoes by giving consumers the ability to select specific styles and sizes.
Accessories
There are plenty of other accessories you can build subscription boxes around. You could include hair accessories, hats, scarves, belts and more.
Kids Clothes
More specifically, you could offer a subscription box for kids apparel and accessories, since kids are constantly outgrowing their clothing.
Socks and Underwear
It may not be the most exciting subject, but consumers purchase things like socks and underwear fairly regularly. So it can make a great subject for subscription boxes.
Makeup
Beauty is another one of the most popular categories for subscription boxes, according to Subscription Commerce Insider. And makeup is a big part of that market.
Skin Care
You could also start a box that focuses specifically on skin care products like cleansers, moisturizers and face masks.
Handmade Soaps
There’s even a sizeable market for artisanal soaps and similar unique products.
Spa Products
You could also focus on spa products like lotions, hair masks, body scrubs and even scented candles.
Natural Beauty Products
There’s also a growing interest among beauty consumers for products made with natural ingredients. So you could build a subscription box around that unique niche.
Snacks
When it comes to food, snack foods make for great subscription box products since they’re usually small and individually wrapped.
Organic Food
The market for organic food is also continuing to grow, according to data from the Organic Trade Association. So this can make another unique niche for subscription box businesses.
Vitamins
Or you could appeal to healthy consumers with a box that offers various vitamins and supplement products.
Candy
If you want to go the less healthy route, you could offer a box full of candy and other wrapped sweets.
Herbs and Spices
For those looking to appeal to home chefs and others looking to experiment with new flavors in the kitchen, you could offer packaged herbs and spices that are easy to package and ship.
Cooking Supplies
Or you could offer various ingredients and cooking tools that people can use for specific meals or just general cooking.
Baking Supplies
You could also focus on consumers who are more interested in baking than cooking. You could offer ingredients for cakes and other sweets along with accessories like fillings and sprinkles.
Coffee
Coffee is hugely popular and comes in plenty of different varieties. So you could easily come up with enough unique products to fill a subscription box each month.
Tea
Likewise, there are countless different varieties of tea and tea related accessories that could make for great subscriptions.
Wine
There are also plenty of wine lovers out there. A wine subscription box might consist only of different wines each month. Or it might also come with accessories like glasses, corkscrews and pairing guides.
Beer
Or you could target craft beer consumers by offering a subscription box filled with unique beer varieties each month.
Cocktail Mixers
You could even offer a subscription box that is full of different cocktail mixers and ingredients, along with some unique cocktail recipes for people to try.
Cigars
There’s also a market out there for people who purchase cigars regularly. So you could save them a trip and deliver different varieties right to their door.
Household Items
There are plenty of different household items that people purchase regularly. So while a subscription for things like cleaning supplies might not seem that exciting, it can be very useful for customers.
Home Decor
For decor minded consumers, you could also offer a box with small decorations and other home items.
Party Supplies
You could even offer a box full of seasonal party goods for people who like to entertain. This can include things like paper goods and decor.
Office Supplies
You could also offer a subscription box for professionals or students looking for unique office supplies.
Fabric
There are also opportunities to offer subscription boxes for crafty or creative customers. For example, you could target people who love to sew or quilt by offering a monthly fabric box.
Yarn
Knitting never really went out of style and now the handmade goods made from them are fetching top dollar.
Stationery
You could also offer paper goods like stationery to those consumers who enjoy sending letters or even creating unique paper products.
Scrapbooking Goods
There are plenty of different products around scrapbooking, including paper, stamps, stickers and even the scrapbooks themselves.
Craft Supplies
You could also start a subscription box that features all different types of craft supplies. You might even feature a specific type of project each month that people can try using the supplies provided.
Paint and Art Supplies
If your customers are more art-focused, you could instead offer a subscription box that includes paint, brushes, or other art supplies.
Sporting Goods
For athletic consumers, you could offer a subscription for things like athletic apparel and small gear.
Camping Gear
Or you could target outdoor enthusiasts by offering a subscription full of camping gear and other outdoor equipment.
Fishing Equipment
Fishing is its own niche within that outdoor product segment. So you could offer a specialty box just for fishing supplies and equipment.
Tech Accessories
Tech enthusiasts could also use their own subscription box. It may not be cost effective to offer actual gadgets in a subscription model, but you could offer accessories or small gadgets that could be fun for people to try out.
Games
You could also build a subscription for video games and other gaming related products.
Music
Or you could offer music related boxes filled with vinyl or other music related products.
Movies
You could also create a “movie night” box by including actual films along with popcorn, candy or other movie night staples.
Books
There’s also plenty of opportunity to target readers by offering books in specific categories each month or quarter.
Toys
You could also offer a subscription box for kids and families that includes toys and other products for kids.
Pet Supplies
There’s also a growing market for specialty pet supplies. You could include toys, treats and even clothing for dogs, cats or other animals.
Gardening Tools
For those interested in gardening, you could create a subscription box with seeds, decorations and other gardening supplies.
Flowers
You could even offer a flower subscription that sends different flowers to people each month.
Automotive Accessories
If you sell products to car enthusiasts, you could offer a subscription box with things like tools, cleaners and other fun accessories.
Travel Gear
Or if you target travel enthusiasts, your subscription box could include things like mobile charges, pouch organizers and travel size toiletries.
Collectibles
You might also offer a subscription box in a really specific interest area where you offer collectibles related to that niche. Maybe you offer a box for people who like superhero comics, a particular sports team or even a specific TV show.
Clothing, Spa Products, Candy, Tea, Yarn, Box Photos via Shutterstock
This article, “50 Subscription Box Ideas” was first published on Small Business Trends