What is COPPA and How Does It Affect How You Promote Your Business?

Why do you need to know the answer to, "What is COPPA"? We break down the restrictions COPPA places on how to market your small business to children. Read more »

7 Ideas to Improve Brand Loyalty Through Email Marketing

If your business is not using email marketing to create brand loyalty, then you're missing an opportunity. Here are seven strategies to get you started. Read more »

7 Tips for Telling Content Unicorns from Content Donkeys

How do you populate your site with more unicorns and less donkeys? Don't worry -- read on and discover the 7 hallmarks of high quality content. Read more »

Here’s How to Build a Wildly Engaged Following

Likes and follows and sign-ups are great but do you know how to get blog followers who are engaged and participating in your company's conversation? Read more »

Developing Your Customer Profile – A Success Story

If you fail to profile your customer, you will fail to understand their decision-making process. Here's a customer profile example to get you started. Read more »

Animoto Update Targets Small Business With Square Video Capability

The new Animoto square video format aims to help small businesses take advantage of the increasingly important mobile news feeds on Facebook and Instagram. Read more »

Event Planning Trends to Watch

Whether you're hosting or attending a big event related to your small business, these event planning trends can boost your results. Read more »

Five Easy Tips to Improve Your Email Open Rates

How do you get recipients to actually open the emails you send them? These five tips on how to improve your email open rates should help. Read more »

Beginners Guide to Developing a Mobile Strategy

Odds are your business has been talking about developing a mobile strategy. If you are not, you should move it to the top of your to-do list. Read more »

How to Acquire Higher Quality Backlinks

Backlinks are one of your most powerful SEO assets. Here are four sources to use to acquire higher quality backlinks for your site. Read more »