Colgate-Palmolive cuts prices of toothpaste, toothbrush by 9 per cent Industry-The Economic Times — July 8, 2017 comments off GST has enabled Colgate-Palmolive (India) to extend to its consumers the benefits of reduction in MRPs by 8 to 9%, for the key categories of toothpastes and toothbrushes, said the firm.