Freedom Finance Ltd acquired by the SOF Annex Fund

Freedom Finance Ltd (“Freedom Finance”), the UK’s largest personal loan broker, today announces that it has been acquired by SOF Annex Fund (“SOF”) as part of the strategic growth plans for its portfolio company, Target Group (“Target”). Freedom Finance was previously controlled by Rupert Webb and a private equity investor. Since its establishment in 2007, Freedom Finance has undergone strong growth within the loan brokerage market driven by its unique search technology, which provides customers…

Source: RealWire