UK gamers spend an average of €8.94 per microtransaction – twice the global average of €4.73 according to data from Onebip’s mobile payment platform. Global gamers spend the most on microtransactions during the summer period.Gamers see value in higher priced in-game transactions with mobile carrier billing: When multiple price points are offered (i.e. for bundles of virtual currency), an increase in the value of the highest price point available leads to an increase in the…
Source: RealWire