{"id":10285,"date":"2016-12-18T23:00:07","date_gmt":"2016-12-18T23:00:07","guid":{"rendered":"https:\/\/smallbiztrends.com\/?p=425476"},"modified":"2016-12-18T23:00:07","modified_gmt":"2016-12-18T23:00:07","slug":"dont-trade-in-your-gym-membership-for-a-pokemon-go-download-just-yet-watch","status":"publish","type":"post","link":"https:\/\/businessnewsbox.com\/?p=10285","title":{"rendered":"Don\u2019t Trade in Your Gym Membership for a Pokemon Go Download Just Yet (Watch)"},"content":{"rendered":"<p><script src=\"http:\/\/videos-by.vemba.io\/v2\/placements\/10437.js\" type=\"text\/javascript\"><\/script><\/p>\n<p>When Pokemon Go launched earlier this year, many people thought that the popular mobile game would get more people to exercise. And they were right &#8212; at first. But health researchers have found that the bulk of people\u2019s activity related to Pokemon Go &#8212; namely, walking around to find various Pokemon &#8212; slows significantly after a few weeks.<\/p>\n<p>Now, the company behind Pokemon Go never marketed the game as a fitness activity. So on its own, the fact that Pokemon Go players aren\u2019t reaching their daily Fitbit goals isn\u2019t that big of a deal.<\/p>\n<h3>What Low Mobile App Retention Rates are Telling You<\/h3>\n<p>However, the fact that players tend to walk more when they first download the game and then slow to their pre-download activity within a few weeks isn\u2019t good news either. That suggests that players are potentially getting bored with the game or at least not going out of their way to play it like they once did.<\/p>\n<p>The game\u2019s lackluster updates likely aren\u2019t helping either. If the company wants Pokemon Go to be a long-term success, it\u2019s going to need to <a href=\"https:\/\/smallbiztrends.com\/2016\/06\/app-retention-rate.html\" >give players a reason to stick around<\/a> and come back to the app. Small businesses know this to be true as well. Often new products and services keep customers engaged and help a business to grow &#8212; so keep those new products coming.<\/p>\n<p><small><em><a href=\"https:\/\/www.shutterstock.com\/pic-457850653\/stock-photo-pokemon-go-augmented-reality-smartphone-game-player-shows-his-pokemon-plovdiv-bulgaria-july-24-2016.html\" >Pokemon Go Players<\/a> Photo via Shutterstock<\/em><\/small><\/p>\n<p>This article, &#8220;<a href='https:\/\/smallbiztrends.com\/2016\/12\/mobile-app-retention-rates.html'>Don&#8217;t Trade in Your Gym Membership for a Pokemon Go Download Just Yet (Watch)<\/a>&#8221; was first published on <a href='https:\/\/smallbiztrends.com\/'>Small Business Trends<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=xfi81-FaFLQ:r8hTU6daTWg:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?i=xfi81-FaFLQ:r8hTU6daTWg:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=xfi81-FaFLQ:r8hTU6daTWg:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=xfi81-FaFLQ:r8hTU6daTWg:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?i=xfi81-FaFLQ:r8hTU6daTWg:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=xfi81-FaFLQ:r8hTU6daTWg:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?i=xfi81-FaFLQ:r8hTU6daTWg:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/SmallBusinessTrends\/~4\/xfi81-FaFLQ\" height=\"1\" width=\"1\" alt=\"\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are Pokemon Go players already reverting to their pre-game sedentary lifestyles? It appears that way.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,19],"tags":[],"class_list":["post-10285","post","type-post","status-publish","format-standard","hentry","category-technology-trends","category-videos"],"_links":{"self":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/10285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10285"}],"version-history":[{"count":0,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/10285\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}