{"id":11323,"date":"2017-01-09T20:30:06","date_gmt":"2017-01-09T20:30:06","guid":{"rendered":"https:\/\/smallbiztrends.com\/?p=428286"},"modified":"2017-01-09T20:30:06","modified_gmt":"2017-01-09T20:30:06","slug":"keurig-anheuser-busch-introduce-single-serve-beer-brewing-watch","status":"publish","type":"post","link":"https:\/\/businessnewsbox.com\/?p=11323","title":{"rendered":"Keurig, Anheuser-Busch Introduce Single Serve Beer Brewing (Watch)"},"content":{"rendered":"<p><script src=\"http:\/\/videos-by.vemba.io\/v2\/placements\/10721.js\" type=\"text\/javascript\"><\/script><\/p>\n<p>What do you do when you\u2019ve already mastered your corner of the marketplace? You diversify.<\/p>\n<p>That\u2019s what two big name beverage companies are currently trying to do. Keurig has done so well in the single-serve coffee segment that its name is basically synonymous with that market. And Anheuser-Busch InBev is the company behind successful beer brands like Budweiser and Corona.<\/p>\n<p>Now, the two companies are partnering up to bring consumers something a little different &#8212; a machine that brews single servings of beer and other alcoholic beverages.<\/p>\n<p>This idea potentially solves problems for both companies. For InBev, the popularity of craft beer has taken a chunk out of the profits of its more mainstream beer brands. So coming up with a unique way for customers to enjoy its more standard varieties could potentially bump those profits back up.<\/p>\n<p>And Keurig recently experienced a major setback in its efforts to diversify. It launched a new system called Kold, which was basically a Keurig machine that could brew soda instead of coffee. So if the beer-brewing system takes off, all the time and money it spent developing the Kold technology won\u2019t be for naught.<\/p>\n<h3>Reaping the Benefits of Collaborative Innovation<\/h3>\n<p>Of course, consumers would have to actually be interested in a product like this for any of those problems to really be solved. And their level of interest still remains to be seen. But regardless, this example of collaborative <a href=\"https:\/\/smallbiztrends.com\/2015\/09\/encourage-company-innovation.html\" >innovation<\/a> demonstrates how companies large and small can diversify their products by each offering something the other lacks.<\/p>\n<p><small><em>Image: Keurig<\/em><\/small><\/p>\n<p>This article, &#8220;<a href='https:\/\/smallbiztrends.com\/2017\/01\/collaborative-innovation.html'>Keurig, Anheuser-Busch Introduce Single Serve Beer Brewing (Watch)<\/a>&#8221; was first published on <a href='https:\/\/smallbiztrends.com\/'>Small Business Trends<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=oxPKru4Vx9w:-L-wpOuiecY:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?i=oxPKru4Vx9w:-L-wpOuiecY:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=oxPKru4Vx9w:-L-wpOuiecY:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=oxPKru4Vx9w:-L-wpOuiecY:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?i=oxPKru4Vx9w:-L-wpOuiecY:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=oxPKru4Vx9w:-L-wpOuiecY:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?i=oxPKru4Vx9w:-L-wpOuiecY:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/SmallBusinessTrends\/~4\/oxPKru4Vx9w\" height=\"1\" width=\"1\" alt=\"\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>File this under: It was only a matter of time. Keurig and Anheuser-Busch are teaming up on a single-serve beer.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,19],"tags":[],"class_list":["post-11323","post","type-post","status-publish","format-standard","hentry","category-retail-trends","category-videos"],"_links":{"self":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/11323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11323"}],"version-history":[{"count":0,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/11323\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}