{"id":16668,"date":"2017-04-20T14:30:11","date_gmt":"2017-04-20T14:30:11","guid":{"rendered":"https:\/\/smallbiztrends.com\/?p=442578"},"modified":"2017-04-20T14:30:11","modified_gmt":"2017-04-20T14:30:11","slug":"shocker-only-27-percent-of-marketers-use-data-to-adjust-strategy","status":"publish","type":"post","link":"https:\/\/businessnewsbox.com\/?p=16668","title":{"rendered":"Shocker! Only 27 Percent of Marketers Use Data to Adjust Strategy"},"content":{"rendered":"

\"Few<\/p>\n

Across industries, organizations are adopting a data-driven approach. But many small businesses are not leveraging data to adjust their strategy, a new study reveals.<\/p>\n

Few Using Iteration in Marketing<\/h3>\n

According to TrackMaven\u2019s 2017 Marketing Leadership Survey<\/a> (PDF), most marketers (47 percent) use data after-the-fact to find out what worked and what didn\u2019t. But a considerably smaller percentage of marketers (28 percent) use testing and benchmarking to constantly adjust their strategy.<\/p>\n

Marketers\u2019 Top Marketing Objectives<\/h3>\n

When asked to name their top marketing and social media marketing objectives, most marketers (61 percent) said they want to increase sales.<\/p>\n

Increasing customer engagement (52 percent) and increasing brand awareness (52 percent) were also high on their priority list.<\/p>\n

Analytics Plays a Big Role in Digital Marketing Strategy<\/h3>\n

Unsurprisingly, analytics turned out to be a crucial factor determining the digital marketing strategy.<\/p>\n

A staggering 87 percent of respondents said analytics is important or very important to their overall digital marketing strategy.<\/p>\n

Interestingly when it comes to doing the analysis, 51 percent stated the marketing team does their own analysis. This clearly indicates the availability of user-friendly analytical tools that have made it easier for anyone to gather insights.<\/p>\n

Tips for Businesses to Leverage Data<\/h3>\n

There\u2019s a common misconception in the industry that big data is just for big businesses. Small businesses need to understand big data is also important for them<\/a>.<\/p>\n

In fact, a lack of proper knowledge of analytics can cause small businesses to lose out on growth opportunities.<\/p>\n

Luckily, there are several useful tools such as HubSpot and Tableau that enable small businesses to access specific data points and evaluate their performance.<\/p>\n

By adopting the right data strategy, small businesses stand to gain more benefits. Uday Hegde, CEO and Co-Founder of USEReady, a data analytics firm says<\/a>, \u201cBy making data sets visual, business owners can start asking the right questions and making decisions based on hard facts rather than speculation.\u201d<\/p>\n

\u201cThe result is often better allocation of crucial technology, people, and resources.\u201d<\/p>\n

For the survey, Washington, D.C.-based TrackMaven gathered responses from 217 participants.<\/p>\n

Data<\/a> Photo via Shutterstock<\/em><\/small><\/p>\n

This article, “Shocker! Only 27 Percent of Marketers Use Data to Adjust Strategy<\/a>” was first published on Small Business Trends<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Many marketers use data after-the-fact to find out what worked but most are not using iteration in marketing to adjust efforts as they go.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-16668","post","type-post","status-publish","format-standard","hentry","category-research"],"_links":{"self":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/16668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16668"}],"version-history":[{"count":0,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/16668\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}