![\"Billion](\"http:\/\/smallbiztrends.com\/wp-content\/uploads\/2017\/07\/carl-daikeler.png\")
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Does your business have a mission, which goes above and beyond making money and profit? The savviest of companies use their mission to build their brand<\/a>. They never falter in their unwavering commitment to develop their brand around their unique mission<\/a>.<\/p>\n One highly reputable business magnate who has successfully built a brand around a mission, is Carl Daikeler, CEO and co-founder of Beachbody<\/a>.<\/p>\n Daikeler and his co-founder Jon Congdon created Beachbody is 1998. Congdon is now President and Chief Marketing Officer of Beachbody and helps drive the company\u2019s mission to help people achieve their goals and enjoy a healthy, fulfilling life.<\/p>\n The California-based company has gone on to be a leading resource of home fitness and nutrition tools, providing top weight-loss solutions, such as P9OX, Insanity and 21 Day Fix.<\/p>\n Through the Team Beachbody Coach Network, it is Daikeler\u2019s aspiration to generate the largest community of peer support related to health and fitness in the world.<\/p>\n Beachbody\u2019s approach to fitness and its mission to help people achieve their fitness goals, has meant it has attracted the support of millions of satisfied customers.<\/p>\n Small Business Trends caught up with Daikeler, who provided 10 inspiring tips for building a brand around a mission.<\/p>\n According to Daikeler, it\u2019s not about the brand, it\u2019s about the results.<\/p>\n \u201cI\u2019ve often seen charities — which should be the MOST mission-driven organizations — be more about their brand than they are about the RESULTS of their efforts. Such a waste,\u201d said Daikeler.<\/p>\n Beachbody is helping people get healthy and fit and its co-founder and CEO says the brand doesn\u2019t matter unless people are getting better results with the company’s combination of fitness, nutrition and peer support than any other solution.<\/p>\n Daikeler also advises businesses building their brand around a mission to ensure staff and management are aligned to the mission. Though the successful fitness mogul warns it\u2019s not always easy to do this:<\/p>\n \u201cKeeping the finance and operations department aligned on the mission isn\u2019t easy. They hear about the mission and think ‘Yeah, right. So about the profits.’ \u00a0You need to make sure decisions are made that do not contradict the mission in every area of the business.\u201d<\/p>\n Daikeler advises businesses to think in the longer term, about the relationship they are starting with the customer and stand behind what they promise. At Beachbody, the company aggressively trains people not to sell, but to help solve a problem.<\/p>\n \u201c\u2019I\u2019m not here to convince you. I\u2019m here to help you.\u2019 Salesmanship cannot be about the numbers,\u201d warns Daikeler.<\/p>\n The Beachbody co-founder and CEO says when building a brand around a mission, businesses should commit and deliver on their promises.<\/p>\n \u201cWe promise to help people get healthier and lose weight in a specific period of time. If we don\u2019t achieve the promise, we either give people their money back, or preferably find a way to better serve them on what we promised,\u201d says Daikeler, advising other businesses to stick to their mission\u2019s promises.<\/p>\n \u201cEverything is hard and there\u2019s always competition,\u201d Daikeler says. But Beachbody knew creating solutions to get people results would force them to actually workout with intensity, and it would require them to admit \u201ccheap nutritional supplements\u201d are worthless.<\/p>\n Other businesses should know it will be hard but realize that quality matters.<\/p>\n \u201cBut it\u2019s hard to sell the real thing in a sea of charlatans. It\u2019s hard. But we handle it,\u201d the health and fitness mogul commented.<\/p>\n Another point Daikeler shared in his tips on building a brand around a mission, is to always treat people with respect and be \u201ccourageously forthright.\u201d<\/p>\n Daikeler cautions a mission to solve a problem plaguing society for so long — like weight loss — will come with pitfalls. There is no template for success, which is why the problem still exists.<\/p>\n Daikeler advises businesses to admit mistakes, treat customers with respect and make it right \u201c100 percent of the time.\u201d<\/p>\n Daikeler also recommends businesses should keep improving and stay committed to serving the mission.<\/p>\n \u201cAs we peel back the layers of the onion, we see that there is no silver bullet. There\u2019s always a next best thing,\u201d says Daikeler.<\/p>\n Beachbody breaks successful business models — when necessary — to better serve the mission. That\u2019s why, for example, the company created Beachbody On Demand, recognizing that DVDs are dead.<\/p>\n According to Daikeler, other successful businesses leave clues on how to promote and influence with less mission-oriented initiatives. While the missions may be different, the strategies and tactics can be similar, and businesses should pay attention to everything, observing what works.<\/p>\n \u201cIf your passion to live up to the promise of your mission doesn\u2019t burn hot, you will drift when the going gets tough (And it will get tough. Guaranteed),\u201d Daikeler warns.<\/p>\n Businesses should find a way to \u201ckeep their fire stoked.\u201d In order to achieve this, Daikeler says he listens to customer success stories and hunts for Beachbody\u2019s own weaknesses — a process he never stops!<\/p>\n Finally, all businesses need to care, Daikeler advises.<\/p>\n \u201cOur mission to help people achieve their health and fitness goals strikes a very sensitive nerve for many people. Throughout the company we make it a point, whether they are staff, management, vendors, reps, or customers, we care about their experience when it comes to our company,\u201d Daikeler told Small Business Trends.<\/p>\n Other businesses should do the same, he says, as caring is all part of the mission.<\/p>\n If you have any experiences or success stories on building a brand around a mission, feel free to share them with us.<\/p>\n Image: Carl Daikeler<\/small><\/em><\/p>\n This article, “Billion Dollar Fitness Mogul Shares 10 Tips for Building a Brand Around a Mission<\/a>” was first published on Small Business Trends<\/a><\/p>\n Small Business Trends caught up with Carl Daikeler, who provided us with ten inspiring tips on building a brand around a mission.<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-21651","post","type-post","status-publish","format-standard","hentry","category-marketing-tips"],"_links":{"self":[{"href":"https:\/\/businessnewsbox.com\/wp-json\/wp\/v2\/posts\/21651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessnewsbox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessnewsbox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/wp-json\/wp\/v2\/comments?post=21651"}],"version-history":[{"count":0,"href":"https:\/\/businessnewsbox.com\/wp-json\/wp\/v2\/posts\/21651\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessnewsbox.com\/wp-json\/wp\/v2\/media?parent=21651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessnewsbox.com\/wp-json\/wp\/v2\/categories?post=21651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessnewsbox.com\/wp-json\/wp\/v2\/tags?post=21651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Building a Brand Around a Mission<\/h2>\n
Make It About the Results<\/h3>\n
Align Staff and Management on the Mission<\/h3>\n
Train Salespeople Not to Sell but to Solve Problems<\/h3>\n
Commit and Deliver on Your Promises<\/h3>\n
Know That It Will Be Hard<\/h3>\n
Treat People with Respect and Be Courageously Forthright<\/h3>\n
Improve Everything<\/h3>\n
Observe What Works<\/h3>\n
Work with Passion and Enthusiasm<\/h3>\n
Care<\/h3>\n
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