{"id":26577,"date":"2017-10-23T17:30:21","date_gmt":"2017-10-23T17:30:21","guid":{"rendered":"https:\/\/smallbiztrends.com\/?p=466486"},"modified":"2017-10-23T17:30:21","modified_gmt":"2017-10-23T17:30:21","slug":"data-shows-linkedins-value-as-a-networking-branding-tool-infographic","status":"publish","type":"post","link":"https:\/\/businessnewsbox.com\/?p=26577","title":{"rendered":"Data Shows LinkedIn\u2019s Value as a Networking, Branding Tool (INFOGRAPHIC)"},"content":{"rendered":"

\"LinkedIn<\/p>\n

Back in 2003 when LinkedIn (NYSE:LNKD) was launched, it was primarily used for job hunting. A lot has changed since then. Today, it is extensively used for networking and personal branding.<\/p>\n

This fresh insight comes from data collected by NumberSleuth, a company helping to discover details about the numbers of your incoming calls.<\/p>\n

According to research, 50 percent of LinkedIn members have found a job through a mutual connection, validating LinkedIn\u2019s popularity as a networking and marketing tool.<\/p>\n

Connect to Create Opportunities<\/h3>\n

LinkedIn, for its part, has introduced several new features to help users add more connections. You can now see when your connections are online and are ready to chat.<\/p>\n

You may also share in-person status updates, tutorials and behind-the-scenes videos on the LinkedIn mobile app.<\/p>\n

In the future, LinkedIn is planning to provide free mentoring services for members, connecting them with seasoned pros who give career advice. The new service will have a limited launch this year in San Francisco and Australia.<\/p>\n

LinkedIn for Small Businesses<\/h3>\n

With more than 500 million users<\/a>, LinkedIn provides a vast platform for businesses to connect and grow their network. But success depends on how well you leverage your network.<\/p>\n

To help businesses take their networking, selling, marketing and hiring efforts to new heights, LinkedIn offers a number of useful tools<\/a>. The showcase pages, for example, are extremely useful in highlighting your company, a business unit or initiative.<\/p>\n

You may also consider LinkedIn Sales Navigator to turn the passive LinkedIn platform into a social selling machine.<\/p>\n

For further brand impact, another option is\u00a0LinkedIn Video<\/a>. This newly launched feature helps small businesses boost online engagement with potential customers and partners.<\/p>\n

If you\u2019re still struggling to understand how LinkedIn can help you build your brand presence, check out LinkedIn Small Business<\/a>. With readily available tip sheets, LinkedIn Small Business offers a place to learn how you can get the most out of your efforts on the site.<\/p>\n

LinkedIn Statistics 2017<\/h3>\n

To learn more about LinkedIn\u2019s rise as a marketing tool, check out the LinkedIn statistics in the infographic below:<\/p>\n

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LinkedIn<\/a> Photo via Shutterstock<\/em>
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This article, “Data Shows LinkedIn’s Value as a Networking, Branding Tool (INFOGRAPHIC)<\/a>” was first published on Small Business Trends<\/a><\/p>\n

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To know more about LinkedIn’s rise, as well as the new features it offers to small businesses, check out the LinkedIn statistics in this infographic.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,39],"tags":[],"class_list":["post-26577","post","type-post","status-publish","format-standard","hentry","category-linkedin","category-social-media"],"_links":{"self":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/26577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26577"}],"version-history":[{"count":0,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/26577\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}