{"id":39892,"date":"2018-08-07T10:00:33","date_gmt":"2018-08-07T10:00:33","guid":{"rendered":"https:\/\/smallbiztrends.com\/?p=509051"},"modified":"2018-08-07T10:00:33","modified_gmt":"2018-08-07T10:00:33","slug":"the-secret-behind-facebook-messenger-marketing-5-best-practices-for-better-roi","status":"publish","type":"post","link":"https:\/\/businessnewsbox.com\/?p=39892","title":{"rendered":"The Secret Behind Facebook Messenger Marketing, 5 Best Practices for Better ROI"},"content":{"rendered":"

\"Boost<\/p>\n

While chatbot marketing in Facebook Messenger is a new marketing discipline, we aren’t executing campaigns in the Wild West.<\/p>\n

With Facebook Messenger marketing<\/a> best practices in place, the reward is audience engagement to the tune of 80% engagement rates.<\/p>\n

Chatbots done well delight customers<\/a> and streamline purchasing.<\/p>\n

If you think chatbots can help your business<\/a>, there aren’t too many Messenger marketing playbooks available.<\/p>\n

When you’re looking for guidance and best practices in the uncharted territory of Facebook Messenger marketing, you can start here.<\/p>\n

Facebook Messenger Marketing<\/h2>\n

Here are five rules for marketing on Facebook Messenger<\/a>.<\/p>\n

1. Using Facebook’s One-Free-Reply Rule<\/h3>\n

What’s the One-Free-Reply Rule?<\/p>\n

When someone messages your chatbot, you’re allowed one free reply. If they, in turn, reply to your reply, they’re opting in to receive follow-up messaging from your business.<\/p>\n

Knowing this rule, a feature like a post comment autoresponder is useful. A Facebook post autoresponder automatically replies to comments on your post with an invitation that can help you grow your Messenger contact list.<\/p>\n

It works best to entice people to comment with your post. A riddle like this works great:<\/p>\n

\"Boost<\/p>\n

After people comment on the post, our chatbot automatically replies with the following message:<\/p>\n

\"Boost<\/p>\n

It’s a win-win: they get the answer, and we have a new contact added to our Facebook Messenger marketing list.<\/p>\n

2. Introducing Yourself<\/h3>\n

As with traditional email marketing, it’s best to remind people right off the bat who you are and why you’re contacting them.<\/p>\n

This can be done with a quick welcome message where you re-introduce yourself and confirm their interest in receiving messages.<\/p>\n

\"Boost<\/p>\n

3. Giving Users the Option to Unsubscribe<\/h3>\n

Here’s another best practice from email marketing that applies to your Facebook Messenger marketing: Always end chats with a reminder that they can unsubscribe any time.<\/p>\n

There’s no actual rule from Facebook that you should do this, but it will save a lot of trouble.<\/p>\n

If someone doesn’t want to receive messages from your business and there’s no clear reminder that they can unsubscribe, they may choose to complain and report you to Facebook. Avoidable.<\/p>\n

Just a quick reminder that they can type UNSUBSCRIBE or STOP keeps communication flowing.<\/p>\n

\"Boost<\/p>\n

4. Using Facebook’s 24-1 Rule<\/h3>\n

Once someone has opted into receive Facebook Messenger messages from your business, there are no limits on what you can send in the first 24 hours.<\/p>\n

You can send unlimited promotional and non-promotional messages.<\/p>\n

When 24 hours have passed, the rule changes: You can still send non-promotional messages, but you can only send 1 more promotional message (hence “24+1”).<\/p>\n

But remember, whenever a user sends you a message, that 24-hour clock starts over.<\/p>\n

That being said, strategically chat blast your contacts with non-promotional content that’s highly engaging.<\/p>\n

5. Keeping Messages Short, Using Pictures<\/h3>\n

Listen up, because this tip come from Facebook’s own best practices for developers.<\/p>\n

\"Boost<\/p>\n

Facebook recommends using pictures and GIFs in chatbot-powered conversations.<\/p>\n

And Facebook encourages businesses to use compact messages as they’re easier to digest (especially on mobile).<\/p>\n

Just watch out for sending too many messages at once. No need to blow up their phone with five pings in a row.<\/p>\n

Republished by permission. Original here<\/a>.<\/small><\/em><\/p>\n

Photo via Shutterstock<\/a><\/small><\/em><\/p>\n

This article, “The Secret Behind Facebook Messenger Marketing, 5 Best Practices for Better ROI<\/a>” was first published on Small Business Trends<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/<\/p>\n","protected":false},"excerpt":{"rendered":"

With Facebook Messenger marketing best practices in place, you can boost audience engagement 80%. Here are five rules for marketing on Facebook Messenger.<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,25,27],"tags":[],"class_list":["post-39892","post","type-post","status-publish","format-standard","hentry","category-facebook","category-marketing-tips","category-publisher-channel-content"],"_links":{"self":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/39892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39892"}],"version-history":[{"count":0,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/39892\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}