{"id":41516,"date":"2018-09-18T16:00:50","date_gmt":"2018-09-18T16:00:50","guid":{"rendered":"https:\/\/smallbiztrends.com\/?p=512483"},"modified":"2018-09-18T16:00:50","modified_gmt":"2018-09-18T16:00:50","slug":"10-expert-tips-to-creating-repeat-business","status":"publish","type":"post","link":"https:\/\/businessnewsbox.com\/?p=41516","title":{"rendered":"10 Expert Tips to Creating Repeat Business"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-512589 size-full\" src=\"http:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379.jpg\" alt=\"10 Expert Tips to Creating Repeat Business\" width=\"1000\" height=\"560\" srcset=\"https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379.jpg 1000w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379-150x84.jpg 150w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379-768x430.jpg 768w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379-325x182.jpg 325w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379-120x67.jpg 120w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379-400x224.jpg 400w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379-670x375.jpg 670w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379-830x465.jpg 830w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379-300x168.jpg 300w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379-660x370.jpg 660w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379-850x476.jpg 850w, https:\/\/smallbiztrends.com\/wp-content\/uploads\/2018\/09\/shutterstock_711270379-620x347.jpg 620w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>There&rsquo;s <a href=\"https:\/\/smallbiztrends.com\/2016\/10\/customer-retention-statistics.html\"  rel=\"noopener\">good evidence<\/a> pointing to the fact that existing customers are easier to sell to than new ones. In fact, over half of a small enterprise&rsquo;s business comes from client you&rsquo;ve already sold to before.<\/p>\n<h2>How to Create Repeat Business<\/h2>\n<p>Here&rsquo;s 10 expert tips to creating repeat business.<\/p>\n<h3>Stay in Touch with The Customers Your Already Have<\/h3>\n<p>Ivana S. Taylor is the CEO at DIYMarketers.com. She says getting repeat business is about being thorough.<\/p>\n<p>&ldquo;Getting repeat business is an exercise in staying top-of-mind with your customers.&nbsp; The best way to do that is to send emails to existing customers about any special offers that you have,&rdquo; she says. &nbsp;&ldquo;If you have the kind of business where your customers appreciate appointment reminders this is a great opportunity to use text messaging.&rdquo;<\/p>\n<p>Email newsletter platforms like MailChimp are a great way to stay touch through email marketing and get repeat business.<\/p>\n<h3>Keep a Database<\/h3>\n<p>Taylor also suggests a good CRM tool is indispensable. She says these can help you to keep track of what customers have already bought and send them notifications when you&rsquo;ve got new inventory.<\/p>\n<p>Here&rsquo;s a list of the best ones for this <a href=\"https:\/\/www.pcmag.com\/article2\/0,2817,2367263,00.asp\"  rel=\"noopener\">year. <\/a><\/p>\n<h3>Create memberships<\/h3>\n<p>This is an outstanding way to increase the number of loyal customers. Creating an offer that brings in more business can be as simple as a free meal with a discount for a second person for membership in a restaurant.<\/p>\n<p>&ldquo;This will incent the current customer to come back and bring a new customer with them,&rdquo; Taylor says.<\/p>\n<h3>Provide Excellent Service<\/h3>\n<p>Having a good customer relationship team can mean the difference between a one off and repeat business. For many small businesses, how you talk to the customer is just as important as what you say. It&rsquo;s important to stay away from jargon and use a friendly even tone.<\/p>\n<p>Even a customer with some kind of issue who is dealt with properly can become a repeat client.<\/p>\n<h3>Ask for Feedback<\/h3>\n<p>Using <a href=\"https:\/\/smallbiztrends.com\/2016\/02\/positive-customer-feedback.html\"  rel=\"noopener\">surveys<\/a> is one of the best ways to find out what you&rsquo;re doing right and what you&rsquo;re doing wrong so customers come back. There are a variety of other methods you can use.<\/p>\n<h3>Get Customer Contact Info<\/h3>\n<p>Robert Brady is the Founder of <a href=\"http:\/\/righteousmarketing.com\/about-robert-brady\"  rel=\"noopener\">Righteous Marketing<\/a>. He supplied some excellent tips.<\/p>\n<p>&ldquo;Getting customer information allows you to send tips for using the product as well as marketing messages around upcoming sales, new product launches, related products, etc,&rdquo; he says.<\/p>\n<h3>Host Customer-Only Events<\/h3>\n<p>Inviting your customers that spend the most to attend will make them feel special. Try using a modern online platform like <a href=\"https:\/\/www.gotomeeting.com\/webinar\/lp\/sem\"  rel=\"noopener\">GoToWebinar. <\/a><\/p>\n<h3>Create a loyalty program<\/h3>\n<p>&ldquo;This could be as low tech as a punch card (i.e. buy 5, get the next one free) or as high-end as a branded app,&rdquo; Brady says. &nbsp;&ldquo;If you&#8217;re going to reward any customers, it should be your most loyal.&rdquo;<\/p>\n<h3>Stay Active in Social Media<\/h3>\n<p>Keeping an active presence in social media will help to keep your brand in your customer&rsquo;s thoughts. Video is one of the perfect formats to use and making a series of behind the scenes videos showing the inner workings of your firm is trending.<\/p>\n<h3>Offer A Community Incentive<\/h3>\n<p>Texting your clients after they&rsquo;ve used your services and offering to donate a small amount to charity for their feedback is another good idea. It helps people to feel connected and leaves them with a good impression of your small business at the same time.<\/p>\n<p><em><small>Photo via <a href=\"https:\/\/www.shutterstock.com\/image-photo\/happy-couple-shopping-mall-visit-store-711270379?src=850cuHgADf9vgkShfhHRAA-1-69\"  rel=\"nofollow\">Shutterstock<\/a><\/small><\/em><\/p>\n<p>This article, &#8220;<a href='https:\/\/smallbiztrends.com\/2018\/09\/repeat-business.html'>10 Expert Tips to Creating Repeat Business<\/a>&#8221; was first published on <a href='https:\/\/smallbiztrends.com\/'>Small Business Trends<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=uP7_5-8spao:sv7QJZ3j8w4:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?i=uP7_5-8spao:sv7QJZ3j8w4:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=uP7_5-8spao:sv7QJZ3j8w4:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=uP7_5-8spao:sv7QJZ3j8w4:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?i=uP7_5-8spao:sv7QJZ3j8w4:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?a=uP7_5-8spao:sv7QJZ3j8w4:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SmallBusinessTrends?i=uP7_5-8spao:sv7QJZ3j8w4:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/SmallBusinessTrends\/~4\/uP7_5-8spao\" height=\"1\" width=\"1\" alt=\"\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It takes more than having a great business to get repeat business. Here are 10 tips to make sure customers come back again.<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-41516","post","type-post","status-publish","format-standard","hentry","category-sales"],"_links":{"self":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/41516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41516"}],"version-history":[{"count":0,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/41516\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}