{"id":81792,"date":"2022-07-01T00:00:13","date_gmt":"2022-07-01T00:00:13","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=133635"},"modified":"2022-07-01T00:00:13","modified_gmt":"2022-07-01T00:00:13","slug":"tiktok-rival-triller-files-to-go-public-on-nasdaq-via-the-largest-creator-ipo-in-history","status":"publish","type":"post","link":"https:\/\/businessnewsbox.com\/?p=81792","title":{"rendered":"TikTok rival Triller files to go public on Nasdaq via \u2018the largest creator IPO in history\u2019"},"content":{"rendered":"

It\u2019s been a while since we reported anything about Triller [58 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/triller\/”>Triller<\/a> going public. But a lot\u2019s been going on.<\/p>\n

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<\/a><\/div>\n<\/div>\n

In December, Triller announced<\/a> that it (via Triller Hold Co LLC) planned to float by merging with US entity SeaChange, a publicly-traded company focused on digital advertising.<\/p>\n

The resultant company from that merger \u2013 \u2018TrillerVerz Corp\u2019 \u2013<\/span> was supposedly going to carry a valuation of $5 billion<\/a> and trade on the Nasdaq.<\/p>\n

Triller said it expected the whole shebang to be wrapped up by the end of Q1 2022.<\/p>\n

But\u2026 it didn\u2019t happen.<\/p>\n

A couple of weeks ago, on June 14, Triller quietly confirmed<\/a> that it and SeaChange had \u201cmutually agreed to terminate [our] Merger Agreement\u2026 as it is no longer possible to complete the merger prior to its termination date of June 30\u201d.<\/p>\n

Triller\u2019s dream of hitting the public markets wasn\u2019t over, however.<\/p>\n

A few hours after confirming the scrapping of its SeaChange merger, US-based Triller announced<\/a> it would be going public on the Nasdaq all by itself, via a Direct Listing.<\/p>\n

The company said that \u201cglobal macroeconomic conditions\u201d had resulted in its decision to pursue a direct listing and to axe the SeaChange merger, and that it expected its new, solo Nasdaq flotation to be approved by Q3 2022.<\/p>\n

Mahi de Silva, Triller\u2019s Chief Executive Officer, commented at the time: \u201cThe current market demands clear and disciplined thinking. After much deliberation, Triller has determined that the best course of action is a direct listing for Triller.<\/p>\n

\u201cA Triller IPO is a cleaner transaction, allowing us greater control of our destiny. [This] news is a clear commitment to our effort to build the world\u2019s best platform for creators; artists, influencers, athletes, thought-leaders, and brands.<\/p>\n

\u201cThe Triller IPO will be the largest creator IPO in history.\u201d<\/p>\n

Now, Triller has taken things to the next level.<\/p>\n

The company has today (June 30) announced in a very short statement<\/a> that it has \u201cconfidentially submitted\u201d a draft S-1 filing with the SEC in the states \u201crelating to the proposed public listing of [Triller\u2019s] Class A common stock\u201d.<\/p>\n

Other details are thin on the ground (hence the \u201cconfidential\u201d submission), but Triller adds: \u201cThe public listing is expected to take place after the SEC completes its review process, subject to market and other conditions.\u201d<\/p>\n

Interestingly, the entity that has logged the S-1 filing with the SEC today is Triller Inc. <\/strong>\u2013 not<\/em> Triller Hold Co LLC (<\/strong>which six-and-a-bit months ago announced it was floating on the NASDAQ via the SeaChange merger), nor Triller Holdings LLC<\/strong> (which announced the new direct listing plan earlier this month).<\/p>\n

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Triller has executed a number of intriguing acquisitions in the past couple of years, and now stands as the parent company to entities such as Amplify.ai<\/strong>, a customer engagement platform; FITE<\/strong>, a PPV, AVOD, and SVOD streaming site; and Thuzio<\/strong> which runs B2B premium influencer events and experiences.<\/p>\n

Triller is also the owner of VERZUZ<\/a>, the live-stream music platform launched by Swizz Beatz and Timbaland, which Triller acquired in March last year.<\/p>\n

In April this year, Triller acquired<\/a> Fangage, which it describes as an \u201call-in-one solution for creators to reach and engage all their fans around the globe directly, host and sell exclusive content and offer unique membership and subscription packages\u201d.<\/p>\n

Fangage was founded by Dutch DJ, producer, and creator, Sam Feldt.<\/p>\n

In March, Triller announced<\/a> it had acquired influencer marketing software platform, Julius, for an undisclosed fee.<\/p>\n

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Today\u2019s news comes in the same week<\/a> that the Commissioner of the FCC in the US, Brendan Carr, called for TikTok\u2019s removal from the Google [686 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/google\/”>Google<\/a> Play and  Apple [963 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/apple\/”>Apple<\/a> App stores.<\/p>\n

Carr tweeted<\/a> an open letter on Tuesday (June 28) addressed to Google\/Alphabet CEO Sundar Pichai and Apple CEO Tim Cook, requesting the removal of the app from their app stores.<\/p>\n

Echoing the Trump administration\u2019s data security concerns, Carr writes that \u201cTikTok is not what it appears to be on the surface.\u201d<\/p>\n

He adds: \u201cIt is not just an app for sharing funny videos and memes. That\u2019s the sheep\u2019s clothing.\u201d<\/p>\n

Carr claimed that \u201cat its core, TikTok functions as a sophisticated surveillance tool that harvests extensive amounts of personal and sensitive data\u201d.<\/p>\n

He continued: \u201cIndeed TikTok collects everything from search and browsing histories to keystroke patterns and biometric identifiers, including faceprints \u00ad\u2013 which researchers have said might be used in unrelated facial recognition technology \u2013 and voiceprints.<\/p>\n

\u201cIt collects location data as well as draught messages and metadata, plus it has collected the text, images and videos that are stored on the device\u2019s clipboard.<\/p>\n

\u201cThe list of personal and sensitive data collected goes on from there. This should come as no surprise, however. Within its own borders the PRC has developed some of the most invasive and omnipresent surveillance capabilities in the world to maintain authoritarian control.\u201dMusic Business Worldwide<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s been a while since we reported anything about Triller [58 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/triller\/”>Triller going public. But a lot\u2019s been going on. In December, Triller announced that it (via Triller Hold Co LLC) planned to float by merging with US entity SeaChange, a publicly-traded company focused on digital advertising. The resultant company from that merger \u2013 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-81792","post","type-post","status-publish","format-standard","hentry","category-music-business-worldwide"],"_links":{"self":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/81792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81792"}],"version-history":[{"count":0,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/81792\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}