{"id":81796,"date":"2022-07-01T00:00:15","date_gmt":"2022-07-01T00:00:15","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=133587"},"modified":"2022-07-01T00:00:15","modified_gmt":"2022-07-01T00:00:15","slug":"independent-rock-and-metal-label-earache-records-launches-music-distribution-platform","status":"publish","type":"post","link":"https:\/\/businessnewsbox.com\/?p=81796","title":{"rendered":"Independent rock and metal label Earache Records launches music distribution platform"},"content":{"rendered":"

Prominent UK-born independent rock and metal label Earache Records <\/a>is launching a music distribution service called Earache Digital Distribution (EDD).<\/a><\/p>\n

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Founded in Nottingham, UK, by Digby Pearson 35 years ago, Earache has worked with notable metal artists like Napalm Death and more recently acts including Rival Sons, The Temperance Movement, Blackberry Smoke, and Scarlet Rebels.<\/p>\n

The label\u2019s new distro service will let artists upload their music to streaming platforms including Apple Music [1,005 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/apple\/apple-music\/”>Apple Music<\/a>, Spotify [2,839 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/spotify\/”>Spotify<\/a>, YouTube [1,305 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/youtube\/”>YouTube<\/a>, Amazon [597 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/amazon\/”>Amazon<\/a>, Deezer [368 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/access-industries\/deezer\/”>Deezer<\/a> and Tidal, as well as social platforms including TikTok, Instagram [320 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/facebook\/instagram\/”>Instagram<\/a> and Facebook [395 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/facebook\/”>Facebook<\/a>.<\/p>\n

According to the FAQ section on the label\u2019s new distribution website, artists can sign up to the service for free, with an annual cost of \u00a35 GBP (approx $6.09) per year to release a single (1-3 tracks) and \u00a315 GBP ($18) per year for an album (4-100 tracks).<\/p>\n

Earache says it will take a 10% cut of artists\u2019 royalties, to \u201chelp cover operational costs\u201d, and adds that artists, \u201cwill keep 100% of your rights at all times\u201d.<\/p>\n

The launch of EDD forms part of an emerging trend of record labels launching their own distribution divisions.<\/p>\n

Last year<\/a>, for example, New York-based indie FADER Label partnered with Virgin Music to launch a distribution division.<\/p>\n

In June 2021<\/a>, 300 Entertainment [66 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/300-entertainment\/”>300 Entertainment<\/a>, which was acquired<\/a> by Warner Music Group [2,108 articles]” href=”https:\/\/www.musicbusinessworldwide.com\/companies\/access-industries\/warner-music-group\/”>Warner<\/a> in December 2021, launched Sparta<\/a>, an invite-only distribution platform for DIY artists.<\/p>\n

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In a blog post on the EDD website,  Tim Bailey Head Of Label \/ General Manager at Earache Records & EDD promises that artists signing up to EDD will be able to \u201cspeak directly to staff at management level\u201d and that the company \u201ccan tailor the growth of our platform to [artists\u2019] needs\u201d.<\/p>\n

Added Bailey: \u201cWithin our team we have expertise in A&R, campaign and career building, manufacture [and] production, marketing and running a \u00a31m+ a year webstore.<\/p>\n

\u201cWe won\u2019t promise anything we can\u2019t deliver; no promises of Rap Caviar or Kick Ass Metal playlisting on day one to reel bands in. We promise to help you build a career based on sustainable growth.\u201d<\/p>\n

Bristol-based songwriter, Elles Bailey, Nottingham-based rock band As December Falls, and Belfast alt-rock\/pop act Rews are amongst artists already signed up to the service, following a soft launch period.<\/p>\n

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\u201cThe music industry has changed a lot since we first started, and change is happening ever faster.\u201d<\/p>\n

Digby Pearson<\/span><\/p>\n<\/blockquote>\n

Earache Records founder Digby Pearson, said: \u201cThe music industry has changed a lot since we first started, and change is happening ever faster.<\/p>\n

\u201cWe\u2019re always keen to evolve so we can continue to develop our artists.<\/p>\n

\u201cDigital distribution has democratised the industry, but there will always remain a need to support and empower artists on a tailored level.<\/p>\n

\u201cWe\u2019ve been doing this for years, and with Earache Digital Distribution, we\u2019re now doing it in a different way, and welcome all genres.<\/p>\n

Added Pearson: \u201cIt\u2019s a way for us to work with more bands as we only actually sign (in the traditional sense) maybe two or three bands a year now.<\/p>\n

\u201cThe DIY ethic is strong here. We have been and always will be about the music.<\/p>\n

\u201cWith our platform we\u2019re able to open doors to all of the biggest digital music outlets in the world, so each track can reach its fans quicker and artists can get a personal service and advice along the way, which is not something other distribution sites offer.<\/p>\n

\u201cOver the years we\u2019ve built strong relationships with award winning mix engineers, plus world-class designers, and video directors, and we are experts at planning tours.<\/p>\n

\u201cBy launching our distribution service we\u2019re adding to the ways artists can tap into our contacts and knowledge to hopefully reach their full potential. It\u2019s not just distribution here, we\u2019re more than happy to help their creative side too.\u201d<\/p>\n

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\u201cI find the faceless nature of the big digital distributors really frustrating \u2013 especially when things go wrong.\u201d<\/p>\n

Elles Bailey<\/span><\/p>\n<\/blockquote>\n

Elles Bailey, said: \u201cI\u2019ve used many different distribution platforms in the past and although they have all generally ticked the box, I find the faceless nature of the big digital distributors really frustrating \u2013 especially when things go wrong.<\/p>\n

\u201cI felt very supported from the off and it was wonderful having the Earache team working closely with my own label Outlaw Music to maximise this release and get some playlist support not only from Spotify but also from Apple Music.\u201d<\/p>\n

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\u201cThere\u2019s the benefit of working with a partner that has label resources at their disposal which other platforms can\u2019t compete with.\u201d<\/p>\n

As December Falls<\/span><\/p>\n<\/blockquote>\n

As December Falls, added: \u201cWe loved moving to Earache Digital Distribution for our music simply because they provide a much deeper level of customer service than any of the other digital providers that we\u2019ve ever worked with in the past.<\/p>\n

\u201cThe platform\u2019s easy to use and they deliver exceptionally fast to stores.<\/p>\n

\u201cThere\u2019s also the benefit of working with a partner that has label resources at their disposal which other platforms can\u2019t compete with.\u201d<\/p>\n

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\u201cWe spoke to a number of interested parties, however Tim and his team at EDD stood out immediately.\u201d<\/p>\n

Shauna Tohill, Rews<\/span><\/p>\n<\/blockquote>\n

Shauna Tohill, Rews frontperson, said: \u201cHaving released two previous albums via an independent label achieving more than 10m streams, we were looking for a new label services partner who shared our vision for Rews and had the capability and expertise in the rock genre to support us in maximising the opportunity with this new album release.<\/p>\n

\u201cWe spoke to a number of interested parties, however Tim and his team at EDD stood out immediately.<\/p>\n

\u201cThey were enthusiastic about Rews, understood our vision and have an undoubted track record in delivering success in the rock genre.<\/p>\n

\u201cTheir new model is hugely exciting and perfect for our needs, and we look forward to the exciting journey ahead as part of the Earache family.\u201dMusic Business Worldwide<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Prominent UK-born independent rock and metal label Earache Records is launching a music distribution service called Earache Digital Distribution (EDD). Founded in Nottingham, UK, by Digby Pearson 35 years ago, Earache has worked with notable metal artists like Napalm Death and more recently acts including Rival Sons, The Temperance Movement, Blackberry Smoke, and Scarlet Rebels. The […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-81796","post","type-post","status-publish","format-standard","hentry","category-music-business-worldwide"],"_links":{"self":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/81796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81796"}],"version-history":[{"count":0,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/81796\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}