{"id":9937,"date":"2016-12-14T17:00:43","date_gmt":"2016-12-14T17:00:43","guid":{"rendered":"https:\/\/smallbiztrends.com\/?p=424670"},"modified":"2016-12-14T17:00:43","modified_gmt":"2016-12-14T17:00:43","slug":"ooops-facebook-reports-metrics-goofs-and-fixes","status":"publish","type":"post","link":"https:\/\/businessnewsbox.com\/?p=9937","title":{"rendered":"Ooops! Facebook Reports Metrics Goofs \u2014 and Fixes"},"content":{"rendered":"

\"Facebook<\/p>\n

Facebook (NASDAQ: FB) is fixing some metrics errors to provide content publishers an improved experience.<\/p>\n

In a recent post<\/a>, the social networking giant explained the glitches and steps it has taken to fix them.<\/p>\n

Here\u2019s a quick overview of the updates Facebook has shared with its users.<\/p>\n

Facebook’s Metrics Errors<\/h2>\n

Improvements to Estimated Reach Metrics for Advertisers<\/strong><\/h3>\n

Advertisers<\/a> need a better view of the number of people they can hope to reach with their ads. Keeping this in mind, Facebook has updated the way it calculates the numbers that appear on the estimated reach tool.<\/p>\n

The company is improving its methodology for sampling and estimating potential audience sizes. This is meant to provide a more accurate estimate for a given target audience and to better account for audiences across multiple platforms.<\/p>\n

Improvements to Live Video Metrics<\/strong><\/h3>\n

For Live videos, Facebook introduced streaming reactions earlier this year.<\/p>\n

Live video posts can draw multiple reactions per person. But in Page Insights under the column for \u201cReactions on Posts, only one reaction per unique user is reflected. That\u2019s because Facebook says it miscalculated the extra reactions per user that occurred during the live broadcast to the \u201cReactions from Shares of Post\u201d section.<\/p>\n

The company says it\u2019s fixing the issue and it will apply to newly created Live videos, starting mid-December. On average, it will increase \u201cReactions on Post\u201d by 500 percent. At the same time, it will decrease them on \u201cReactions from Shares of Post\u201d by 25 percent on average.<\/p>\n

Improvements to Like, Share and Mobile Search Metrics<\/strong><\/h3>\n

Facebook also found a discrepancy between the counts for the Like and Share Buttons via its Graph API and the counts when entering a URL into the search bar in the Facebook mobile app.<\/p>\n

The company revealed it found there may be a difference between what these metrics count and what the mobile search query counts. Facebook is working on fixing this glitch so that the Like and Share button metrics and the mobile search query metrics match up.<\/p>\n

The company says it will notify partners as soon as it has an update to share.<\/p>\n

Image: Facebook<\/small><\/em><\/p>\n

This article, “Ooops! Facebook Reports Metrics Goofs — and Fixes<\/a>” was first published on Small Business Trends<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook recently admitted to metrics errors that lead to misleading advertiser and user reporting. The company says it’s on the case.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,39],"tags":[],"class_list":["post-9937","post","type-post","status-publish","format-standard","hentry","category-facebook","category-social-media"],"_links":{"self":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/9937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9937"}],"version-history":[{"count":0,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/9937\/revisions"}],"wp:attachment":[{"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}