Julia Hummel named Vice President, Digital Strategy & Business Development, at Warner Music Canada

Julia Hummel has been named Vice President, Digital Strategy & Business Development, at Warner Music Canada.

Hummel will help the label’s artists leverage opportunities in Web3, and will work to strengthen relationships with its existing digital partners.

Hummel joins from in January.

Hummel began her music industry career at Warner Music Canada in 2014, first joining as a Marketing Coordinator.

In 2018, she took up an opportunity at  

A move to Amazon Music Canada followed in 2020.

While there, she helped to build out the business in Canada, and led on cross-category partnerships with key In April, Warner Recorded Music enlisted Linkin Park co-founder Mike Shinoda as Community Innovation Advisor, who will work closely with Warner Music’s leadership and business development teams to help shape what it called at the time its “artist-centric approach to Web3”.

In February, Warner Music boss told MBW that “the emergence of Web3 is going to further amplify the importance of music labels and publishers.”

In 2021, global partnership with Genies, which dubbed itself at the time as “the world’s largest avatar technology company.”

In September 2019, WMG also joined an $11 million investment round in blockchain firm Dapper Labs.

“I’m very excited to be re-immersing myself at Warner Music Canada.”

Julia Hummel

Julia Hummel, said: “I’m very excited to be re-immersing myself at Warner Music Canada to lead the company’s digital business.

“It’s an inspiring time in the industry and I’m enthusiastic about helping our artists tap into the wealth of opportunities that are emerging daily for them to tell their stories and connect with fans in new ways.”

“Julia is a brilliant, creative executive and it’s a pleasure to welcome her back to Warner Music Canada.”

Andy West

Andy West, added: “Julia is a brilliant, creative executive and it’s a pleasure to welcome her back to Warner Music Canada.

“She understands how campaigns work from the perspective of artists, labels and different types of digital services and how we can all work together to deliver moments that impact culture and shape lives.”

“We’re rebooting Warner Music Canada to ensure we’re ahead of the curve.”

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