Love Your Melon, an apparel brand with a charitable twist, started out as a class project. But since then, it has bloomed into a multi-million dollar business by combining one product marketing strategy with another.
The business sells hats and other apparel and accessories online, allowing it to save a significant amount of money over businesses with physical retail locations. And with that savings, the company donates 50 percent of its profits to charity, including organizations like the Make-A-Wish Foundation and St. Jude’s Children’s Hospital. It has also donated hats to children battling cancer.
In addition, the company focuses on making its products in America, aiming to provide jobs and support the domestic manufacturing community.
The Power of Combining One Product Marketing Strategy with Another
Largely because of those two factors, the company has been able to attract a lot of buzz and even support from celebrities including Ashton Kutcher, Jessica Simpson and Dr. Oz. Love Your Melon CEO Zachary Quinn thinks that celebrities and others are drawn to the brand because of its authenticity.
For other small businesses, Love Your Melon’s success shows just how important your brand’s story can be. Of course you need to have great products or services. But your story, which can include your company’s values and any charitable initiatives, can really draw people to your brand and create buzz around those great products and services.
Image: Love Your Melon
This article, “Love Your Melon Brand Shows How to Use Multiple Marketing Strategies” was first published on Small Business Trends