Pinterest Pinstyle Report Gives Small Boutiques and Beauty Salons Trendy Post Ideas

If you’re in the fashion or beauty industry, you know keeping on top of trends is what keeps customers coming through the door. But knowing what’s popular at any given moment can be difficult.

That’s where the 2017 Pinstyle Report may be helpful. The report details the top searches on the site for these two specific industries.

Use Data to Reach Your Customers

Pinterest says its users are looking at the site to help build their personal style. So businesses offering products in the fashion or beauty market can use the report to figure out what most Pinterest users are looking for on the platform.

What’s more, savvy marketers can use the data to determine how best to present their products based on popular searches already going on.

For example, small businesses selling products like scarves and leggings might create posts on how to wear these products since this seems to be the context in which most Pinterest users at the moment are searching.

On the other hand, small businesses selling formal wear intended for weddings, concerts and other special events might wish to post content aimed at another set of users. These are potential customers already seeking information on what to wear to such occasions. And interest in these types of products on the platform is currently also quite high.

Finally, small business owners can simply use this information to get noticed on Pinterest. For example, you could use the information to create strong pin captions on highly popular topics to help you gain more exposure and drive sales.

Here’s a quick look at the main highlights of the study.

2017 Pinstyle Report

Top How-To Searches

In the how to wear category, top searches included:

Leggings
Boyfriend jeans
Distress jeans
Booties
Scarves
White
A maxi skirt
A bralette
High waisted denim
Overalls

In the what to wear category, top searches include:

To a wedding
To a concert
On a plane
To work
To an interview
On a date

In the how-to category, top searches were for these topics:

Curl your hair
Curl short hair
Contour your face
Style short hair
Clean makeup brushes
Curl hair with a flat iron
Cut bangs
Do eyebrows
Apply eyeshadow