PIXELYNX, the gaming and music metaverse company co-founded by deadmau5 and Richie Hawtin, has appointed Kimberly Knoller to the role of Chief Marketing Officer.
In her new role, Knoller will oversee all marketing strategy and execution for PIXELYNX and its first game, ELYNXIR, which is expected to be launched later this year.
Most recently, Knoller acted as CMO of SongVest, an SEC REGA+ qualified music royalty platform that lets fans invest in music.
Knoller previously worked at The Knoller Group (TKG) which she founded in 2010.
The Knoller Group is a marketing and services agency that works with artists, gamers, influencers, and other individuals within the entertainment industry.
Prior to her role at TKG, Knoller held positions at Chrysalis Records [125 articles]” href=”https://www.musicbusinessworldwide.com/companies/reservoir/chrysalis-records/”>Chrysalis Music Group, Warner Records [320 articles]” href=”https://www.musicbusinessworldwide.com/companies/access-industries/warner-music-group/warner-records/”>Warner Records, Musictoday, and Sony Music Entertainment [1,199 articles]” href=”https://www.musicbusinessworldwide.com/companies/sony/sony-music-group/sony-music-entertainment/”>Sony Music Entertainment, among others.
PIXELYNX was founded by Richie Hawtin, Joel Zimmerman aka deadmau5, along with music and gaming industry veterans Ben Turner, Dean Wilson and Inder Phull.
In December 2021, PIXELYNX announced it had raised $4.5 million dollars in seed investment to build their music/gaming metaverse.
At the time, the company announced that its focus is building “a new virtual world ecosystem that makes it easy for music artists to launch their own interactive environment”.
PIXELYNX’s funding round was led by Animoca Brands, a company dedicated to developing “digital property rights via NFTs and gaming to help build the open metaverse”.
Other investors in PIXELYNX include Solana Ventures, Alameda Research, and Hyperedge Capital, amongst others.
Developers working on the PIXELYNX metaverse project include gaming industry veterans who previously worked at Activision, EA Sports, Epic Games [62 articles]” href=”https://www.musicbusinessworldwide.com/companies/epic-games/”>Epic Games, Ubisoft, and Microsoft.
“Kimberly has spent a career forging direct relationships between artists and their fans, a skill set that will be vital to us as we look forward to launching the first expression of our music metaverse ELYNXIR.”
Inder Phull, PIXELYNX
Inder Phull, CEO of PIXELYNX, said: “Kimberly has spent a career forging direct relationships between artists and their fans, a skill set that will be vital to us as we look forward to launching the first expression of our music metaverse ELYNXIR.”
“Inder and the entire team at PIXELYNX are spearheading a new cultural movement that will play an important role in evolving the music business of the future. I am excited to get started.”
Kimberly Knoller
Knoller added: “Inder and the entire team at PIXELYNX are spearheading a new cultural movement that will play an important role in evolving the music business of the future. I am excited to get started.”
By Teddy CohenMusic Business Worldwide