Multi-Platinum hip-hop star Logic has signed to BMG [780 articles]” href=”https://www.musicbusinessworldwide.com/companies/bertelsmann/bmg/”>BMG.
The deal is described in press materials as a multi-album global partnership with the company.
Variety reports that the agreement with BMG is a licensing deal with marketing and distribution.
Logic was previously signed to Def Jam.
In 2022, after proclaiming his retirement in 2020 before returning in 2021, he released recently released Vinyl Days, his final studio album with the Universal-owned label.
Logic (Sir Robert Bryson Hall II or, Bobby Hall) emerged in 2010 and has since grown into a multi-Platinum and Gold selling artist with more than six billion streams to date.
Logic’s signing to BMG is his first new label deal since his debut album Under Pressure was released in 2014 through Def Jam, and marks his departure from the label.
The first new music from his planned upcoming studio album is expected imminently, says BMG.
In 2014, Logic’s full-length debut Under Pressure hit No.4 on the Billboard [880 articles]” href=”https://www.musicbusinessworldwide.com/companies/billboard/”>Billboard 200, before later reaching Platinum status.
In 2017, the single 1-800-273-8255 feat. Alessia Cara & Khalid debuted atop the Billboard Top 200, went on to become 8x Platinum and received Grammy nominations for Song of the Year and Best Music Video.
A string of mixtapes followed, with Bobby Tarantino in 2016, the Billboard 200 topping Bobby Tarantino II in 2018, and YSIV also in 2018.
His fifth full-length album Confessions of a Dangerous Mind hit No.1 on the Billboard Top 200 and featured the platinum-selling Homicide [ft. Eminem].
“I’m just glad to move on to a place where I can be independent, and respected as an artist, and feel like I’m in control of my career.”
Logic
Logic said: “There’s a lot of bullshit in the music industry.
“I’m just glad to move on to a place where I can be independent, and respected as an artist, and feel like I’m in control of my career.”
“As an artist, creator, and entrepreneur, Logic is the perfect fit for BMG.”
Tim Reid, BMG
Tim Reid, SVP, Repertoire & Marketing, BMG, said: “As an artist, creator, and entrepreneur, Logic is the perfect fit for BMG and we are excited to join forces.
“He has a unique authenticity that has consistently enabled him to remain among the best in the business.”
“Our new partnership is an incredible opportunity to begin the next chapter of Logic’s career.”
Dan Gill, BMG
Dan Gill, BMG’s EVP, Recorded Music, Los Angeles, added: “Our new partnership is an incredible opportunity to begin the next chapter of Logic’s career and further expand his brand.
“Everyone at BMG is well-positioned and prepared to amplify his creative vision and elevate his music to the next level.”
“BMG is fast becoming the home of more and more established artists departing long-time deals.”
Thomas Scherer, BMG
Thomas Scherer, BMG’s President, Repertoire & Marketing, Los Angeles and New York, said: “BMG is fast becoming the home of more and more established artists departing long-time deals, moving towards independence, and wanting control over their careers.
“BMG has an impeccable team helping artists achieve their goals by not only delivering the highest level of service, but the attention to detail and strategy that sophisticated artists desire.”
In 2019, Logic entered into a joint venture with Def Jam for the unveiling of his then-new record label, BobbyBoy Records.
Universal Music Group [2,743 articles]” href=”https://www.musicbusinessworldwide.com/companies/universal-music-group/”>Universal Music Publishing Group signed Logic to an administration deal in May 2019.
Other recent signings at BMG include Australian superstars 5 Seconds of Summer (5SOS) in October 2021.Music Business Worldwide