Survey Reveals YouTube Most Popular Social Media Channel to Reach Generation Z

Generations and Social Media

The latest survey from Visual Objects has revealed YouTube is the most popular social media platform among Generation Z. This is the coveted 18-24-year-old demographic brands want to connect with early because it can potentially translate to life-long loyalty.

The popularity of YouTube is being driven because it provides a platform where anyone can launch a channel and monetize it with the right content and message. Influencers in every imaginable industry have channels which is allowing them to earn six and seven-figure incomes.

For small businesses, YouTube has also become a valuable marketing resource. Businesses are using it to drive traffic to their website, social media, ecommerce and even local stores.

The Visual Objects survey and report titled, “How Different Generations View & Use the Top Websites” revealed user experience (UX) is key to getting people to visit and stay on sites.

Generations and Social Media

The survey was carried out across the US with the participation of 612 people who visit at least five wwebsites a day. The goal of the survey was to find out which websites they use most and how they use them.

According to Visual Objects, the data in the survey can be used by businesses to see how different generations perceive the top sites. With this information, businesses can then design sites to better engage with their audience by delivering a good UX.

The UX is one of the reasons YouTube did so well with Generation Z. In the press release, Jordan DeVries, director of UX at the user experience design company, Brave UX, said, “There are features in the YouTube app that are particularly intuitive for usability. If you’re [Gen Z], you’ve grown up with these gestural design patterns on phones that are just inherent.”

Generations and Social Media

Of all the websites, Facebook gets the most visits for all generation except Generation Z.

They prefer YouTube because of its ease of use and the content, which provides a one-stop hub of entertainment and lifestyle options.

YouTube is a TV player, music player, influencer channel, and a learning channel. Visual Objects said, “Raised on digital media, Generation Z seeks an immersive web experience that revolves around open exploration, visual creativity, and rewarding interactions.” And this is what YouTube delivers for this demographic.